- Rooibos is not a true tea, but a herb. The brew made from the dried Rooibos leaves is therefore a herbal infusion (known as a tisane) rather than a tea, but is widely known as Rooibos tea.
- Rooibos has a distinctive colour, flavour and aroma, which differentiates it from most other teas. The flavour can be described as slightly sweet and fruity.
- The vibrant amber colour of Rooibos comes from the natural colour that develops during the post-harvest "fermentation" (oxidation) process, brought about by natural enzymes in the plant.
- Rooibos is a pure and natural product as it contains no colourants, additives or preservatives.
- Rooibos has no kilojoules.
- Rooibos is available as plain or flavoured tea, as loose leaves or in tea bags. It is often blended with other herbal teas.
- Rooibos is graded according to colour, flavour, and cut length.
- Rooibos ages well and can be stored for long periods without any deterioration in quality, flavour and taste.
- In many countries Rooibos is enjoyed as a hot or cold beverage without milk, with or without sweeteners. Many South Africans enjoy Rooibos as a hot beverage with milk, sweetened with sugar or honey.